This module contains 10 books about Marketing.
You can take a product to market, but can you make it sell? This
module takes readers from first steps to leading-edge marketing,
using real-world examples of how the 4P's are successfully applied
globally today, and offers incisive thought on the hottest marketing
topics, from reputation management to branding, in the online
and offline economy.
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Book
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Price
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Buy it!
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Marketing
Express
Covers all the key techniques for successful marketing, from
CRM to brand management, and from failsafe planning to making
the most of global opportunities. Examples from some of the
world¿s most successful businesses, including Volkswagen and
Wal-Mart, and ideas from Regis McKenna and Philip Kotle
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30%
saving
now
£6.99
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Global
Marketing
Covers all the key techniques for successful global marketing,
from creating global brands to building an international culture,
and from selecting international executives to delivering innovation
globally. Examples from McDonalds, Unilever and Nokia
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30%
saving
now
£6.99
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E-Marketing
Covers all the key techniques for successful e-marketing, from
affiliation marketing to e-mail alerts, and from viral marketing
to banner ads. Examples from successful businesses, including
Hotmail, Pepsi and Honda, and ideas from smart thinkers, including
Christopher Locke and Seth Godin |
30%
saving
now
£6.99
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Customer
Relationship Management
Covers all the key techniques for successful customer relationship
management, from developing profitable customer relationships
to integrated sales management systems and from e-marketing
to pricing. Examples from Cisco and EMC, and ideas from Don
Peppers, Thomas Siebel and Patricia Seybold |
30%
saving
now
£6.99
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Reputation
Management
Covers all the key techniques for successful reputation management,
from understanding interest groups to communicating key messages,
and from selecting the best channels to developing a tactical
plan. Examples from Unilever, Bitor and Royal Dutch Shell
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30%
saving
now
£6.99
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Sales
Promotion
Covers all the key techniques for successful sales promotion,
from understanding your customers to budget setting, and from
promotional law to managing international promotions. Examples
from some of the world's most successful businesses, including
Autobytel.com, and Pepsi |
30%
saving
now
£6.99
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Channel
Management
Covers key channel management techniques, from deciding the
mix and ensuring customer focus monitoring performance and channel
innovation. Examples and lessons from benchmark companies, including
Sharp and Sanwa and ideas from the smartest thinkers
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30%
saving
now
£6.99
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Branding
Covers the key areas of branding, from developing a strong brand
personality and differentiation to brand valuation and protecting
your brand. Examples from CocaCola, Intel, Toyota and Virgin,
and ideas from smart thinkers David Aaker, Philip Kotler, John
Quelch, Al Ries and Ted Le |
30%
saving
now
£6.99
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Market
Research
Covers key market research techniques, from asking the right
questions and using statistics to analysing data and acting
on the information. Examples and lessons from benchmark companies
in publishing, consumer goods, brewing and others |
30%
saving
now
£6.99
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Sales
Management
Covers the key areas of sales management, from techniques for
managing sales people at a distance to sales planning, and from
assembling a top-flight team to staying market focussed. Examples
from benchmark companies in hotel management, financial services
and pharmaceuticals |
30%
saving
now
£6.99
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