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Chapter
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1
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Introduction to Innovation
This chapter explains why the organizational ability
to innovate - to solve problems, to discover new ways of doing
things, to grasp opportunities - confers ultimate competitive
advantage. |
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2
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Definition of Terms: What is Innovation?
This chapter defines innovation as a four-stage process
of idea generation, evaluation, development and implementation.
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3
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Evolution of Innovation
This chapter describes the contributions to innovation
made by people such as Isaac Newton, Thomas Edison, Alex Osborne,
Edward de Bono and Arthur Koestler. |
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4
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The E-Dimension
This chapter argues that although technology is both
a spur to and facilitator of innovation, there is much scope
for innovation way beyond technology's boundaries. |
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5
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The Global Dimension
This chapter asserts that innovation knows no boundaries,
and addresses the key question of how to make your organization
more innovative. |
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6
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The State of the Art
This chapter presents InnovAction!, a great
process for making idea generation deliberate, systematic,
transferable, repeatable and safe. |
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7
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Innovation in Practice
This chapter presents four case studies of the InnovAction!
process in action at: the utility, Yorkshire Electricity;
the educational establishment, Oakham School; the foods giant,
Nestle and the media company, Pearson Television. |
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8
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Key Concepts and Thinkers
This chapter presents a glossary of terms from analogy
(a technique for idea generation) to unlearning organization
(an organization that has made innovation a way of life).
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9
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Resources
This chapter refers you to 27 key books and 18 useful
Websites. |
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10
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Ten Steps to Making Innovation Work
This chapter gives you just that - ten key ideas to help
you reach the goal of building an organization that really
can achieve ultimate competitive advantage. |
