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Chapter
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this book for only £6.99 
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1
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Introduction
to Creativity
Efficiency
is not enough. Creativity is more than a "nice to have".
The price of survival should not be blinkered vision.
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2
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What
is Creativity
Creativity
is collective (Case study: The making of Alien). Business
creativity is a team thing. The key roles involved. Getting
the process right |
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3
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Evolution
of Creativity
The
old priority: the selection and retention of an elite. The
new priority: the transformation of the whole organization.
Opening up visual and lingual horizons. Creativity in a recession:
learning from the past |
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4
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The
E-Dimension: Creativity
Is
there a "new" economy?. Making the quantum leap.
The customer relationship transformed. Case study: Real-time
product development on the Web |
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5
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The
Global Dimension
The catch-up between East and West. Asia and Central Europe:
the creative constraints of post-colonialism and post-Communism.
The new agenda: the creative force of diversity and diaspora.
Case study: First generation Asian entrepreneurialism in the
UK |
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6
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The
State of the Art
Teamwork:
turning up the heat. The pivotal role of the team leader.
Shaping and testing basic ideas. The language and perspective
of creativity. Creativity in a recession: practical steps
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7
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Creativity
In Practice
British Airways: the pivotal role of the team leader. BMW:
fostering experimentation in the assembly line. Spearhead
China: managing a creative exchange. Nortel Networks: fostering
innovation in the front line |
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8
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Key
Concepts and Thinkers
Creativity
and leadership. Teamwork and creativity. Serendipity, cross-functional
networking, and creativity. How ideas are inspired (and constrained). How ideas are fostered and shaped |
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9
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Resources
This
chapter lists books, articles, and Websites which you may
find helpful in furthering your study of creativity. Some
related publications are listed in Chapter Nine of the ExpressExec
title" The Innovative Individual." |
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10
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Ten
Steps to Making Creativity work
Treat creativity as a collective force. Treat creativity as
a collective process. Free up the organization's processes.
Free up the organization's thinking. |
