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Chapter
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1
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Introduction
to Intellectual Capital
What is the significance of intellectual capital in the changing
world economy? Chapter 1 considers the emerging role of intellectual
capital for organizations: the changing equation of wealth;
why intellectual capital is important.
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2
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Definition
of Terms: What is Intellectual Capital?
The most important definition of intellectual capital is the
one that makes the most sense for a particular organization.
Chapter 2 examines how different definitions came about and
how a good definition will lead to a framework for action:
user-based definitions; beyond 'goodwill'; an evolving notion;
from definition to framework for managing; intellectual capital
and knowledge management.
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3
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The
Evolution of Intellectual Capital
Intellectual capital has existed since the beginning of time,
but its modern version is much broader than ever before. Chapter
3 traces how this evolution has taken shape and what its implications
are: since the beginning; setting the stage; value creation
and value extraction; beyond the firm; next steps.
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4
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The
E-Dimension
The advent of the Internet created a new and different set
of opportunities and challenges involving the development
and implementation issues of intellectual capital. Chapter
4 explores what these changes mean to organizations: from
"atoms" to "bits"; the new business model; from "just-in-case"
to "just-in-time"; people as the owners of intellectual capital;
case study: Xerox.
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5
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The
Global Dimension
The world is going through a new era of globalism which changes
the rules of how business operates. Chapter 5 reviews the
nature of the new globalism and the implications for the creating,
marketing, and protection of intellectual capital around the
world: the new globalism; the death of distance: a 24-hour
connected world; preparing for the new globalism; knowledge:
a global product; protecting intellectual property in a borderless
world; changing to confront the global threat; case study:
Buckman Laboratories.
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6
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The
State of the Art
As practitioners and thought leaders have had greater experience
with intellectual capital, the field has advanced to more
sophisticated levels and broader areas of use. Chapter 6 notes
the cutting edge developments that are taking place: converging
threads; the environment for change; intellectual property;
changing models of intellectual capital management; human
capital: the active capital; values alignment; valuation reporting.
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7
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In
Practice: Intellectual Capital Success Stories
What makes a company start an intellectual capital program?
Chapter 7 explains how Clarica, Dow Chemical and Rockwell
International developed significant roles for their intellectual
capital in very diverse organizational settings. It includes:
Clarica; Dow Chemical; Rockwell International.
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8
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Key
Concepts and Thinkers
Intellectual capital has developed its own language and frameworks.
Chapter 8 provides an overview of key terms and the leading
figures in the field: a glossary of intellectual capital;
key concepts; key thinkers.
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9
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Resources
Intellectual capital is new to many people. Chapter 9 identifies
excellent resources to visit for an extended introduction
to the people, ideas, and major developments that are shaping
the field: Websites; publications; intellectual capital books.
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10
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Ten
Steps to Making Intellectual Capital Work
Being able to translate the ideas of intellectual capital
into performance-enhancing actions and credibly gauging its
value are what make an intellectual capital initiative worthwhile.
Chapter 10 outlines key steps in developing a sustainable,
value-adding intellectual capital program: think of your organization
as a knowledged-based, intellectual capital supported enterprise;
find the hook; map the organizational intellectual capital;
set up initial measurements; make sure leadership buys in;
build an active communication system; develop a supporting
technology infrastructure; create opportunity zones for people;
capitalize on created value; build the future now.
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