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BOOK TITLE: Enterprise Express.
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Chapter
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1
Introduction to Enterprise Express
The value of enterprise in an increasingly competitive world of business. Chapter 1 considers:. An increasingly enterprising world. the usual suspects: SMEs, buy-outs, corporate venturing. non-financial benefits - to the economy, individual careers, the organization. Entrepreneurial management.
2
What is Enterprise Express
The opportunity; realizing value; planning exits. Cultural differences: enterprising nations, status of entrepreneurs; and corporate entrepreneur, mercenary, revolutionary - spot your enterprising style.
3
Evolution of Enterprise Express
Focus of management thinking and research has been large companies. Corporate interest in faster growth drives interest in entrepreneurial management. the "enterprise economy"as a side-track. Emergence of centers of excellence for study and teaching of entrepreneurial management.
4
E-Dimension: Enterprise Express
 Mass market enterprise. Life after the e-revolution: what the dotcom fallout tells us. Valuing and holding on to entrepreneurial talent; and mini case study: Interactive Investor International.
5
The Global Dimension
Meaning of global vs. multinational, multi-domestic. global sectors, e.g. finance, technology; and people management and motivation.
6
The State of the Art
Developing entrepreneurial management skills. High-tech as a model. What creates the enterprise economy. "risk takers" and other popular myths about entrepreneurs. What investors are looking for.
7
Enterprise Express In Practice
Bloomberg classic start-up; sales is what makes money. Raw Communications; from City of London to global financial centers; and Jurlique; new wave, new age skin care remedies.
8
Key Concepts and Thinkers
Enterprise is something of a mongrel among the pack of more or less well-bred management topics. The range of management thinking that touches on enterprise is huge, while the bibliography of writing specifically on enterprise is quite small. We have chosen the concepts and thinkers that bring out the essence of enterprise, which is less about what you do and more about how you do it.
9
Resources
Sources of case studies, role models and business models. Websites; and. books and articles.
10
Ten Steps to Making Enterprise Express Work
Ask for growth and reward it. Stack the odds in your favor. Do the work. Know your risk profile. Dare to be different.
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