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Chapter
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1
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Introduction
to E-Business
Why
companies need to use e-business as a competitive weapon and
how e-business has become a metaphor for both success and
failure in many organizations, yet is needed to ensure success
for almost any operation in the future. |
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2
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What
is E-Business?
What
e-business is and how to take advantage of it; who owns e-business
operations inside the organization; what e-business applications
are typically implemented and the financial payoff.
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3
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Evolution
of E-Business
The
history of e-business;the role of the Personal Computer; the
components of the e-business world;hosting and Internet Service
Providers; intranets and extranets. |
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4
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E-Dimension:
E-Business
B2B
systems;B2C systems;the reasons for e-business; the marketplaces
for e-business; portals and their role. |
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5
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The
Global Dimension
The
global opportunity; building the business model; product suitability
for the international marketplace; pricing and legal factors;
best practices. |
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6
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The
State of the Art
Pragmatic
use of e-business technologies.Focusing on the business needs.
Technology and business systems - united? The statistics of
failure. Return on Investment. |
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7
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E-Business
In Practice
E-business
companies in the B2B space and their best practices. B2C companies
and their strategies. |
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8
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Key
Concepts and Thinkers
E-business
has its own language. Get to grips with the lexicon of e-business
and the key personalities in this chapter. |
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9
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Resources
Much
has been written on the subject of e-business. This chapter
identifies the best resources: Websites; andbooks and articles
on CRM. |
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10
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Ten
Steps to Making E-Business Work
The
business case: Build versus buy Partners Platform support
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