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BOOK TITLE: Corporate Venturing.
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Chapter
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1
Introduction to Corporate Venturing
How corporate venturing competes with R&D, M&A and new business development;business justification - financial rates of return from corporate venturing: non-financial rewards - keeping in touch, loosening up the organization style;playing the percentages - deal flow, outperforming the specialist VCs and the stock market.
2
What is Corporate Venturing
Where the money kicks in - the role of venturing at different stages of growth;realizing value - tracking stocks, IPOs, trade sales;cultural differences - Asian franchisers, European buccaneers; the big choices - DIY, outsource and hybrid corporate venturing.
3
Evolution of Corporate Venturing
Corporate venturing's landmark deal - AMD's investment in DEC;milestones - peaks and troughs in a cycle of boom and bust;moving in the footsteps of the venture capital specialists; new technology's promise of high returns.
4
E-Dimension: Corporate Venturing
Llife after the e-revolution - what the dot. com fallout tells us; valuing and holding on to entrepreneurial talent; tracking stocks; bricks and clicks - winners on the Web.
5
The Global Dimension
Think local, act global - revised;venturing with the clan; think judo to outwit the competition.
6
The State of the Art
Aligning interests and proactive exit planning; venturing in the shadow of venture capital specialists; outsource to the specialists? Organizing for successful corporate venturing; deal flow - the critical factor in managing risk.
7
Corporate Venturing In Practice
Genesis of a corporate venturing program - Cambridge Technology Partners weigh the options for corporate venturing; Spinning out knowledge - Parc Technologies, an academic institution brings in an entrepreneur to turn an academic spin-out into a commercial venture; "Feed me" says the pharma monster - Eisai, a research-based Japanese pharmaceutical company looks to share the risk and reward of research into Alzheimer's disease as part of its bid to go global.
8
Key Concepts and Thinkers
This chapter provides a glossary of key concepts and looks at some of the key thinkers and writers in this developing area of corporate venturing.
9
Resources
Books and publications; research reports and academic institutions;venture capital companies and their associations.
10
Ten Steps to Making Corporate Venturing Work
Prepare for the worst! Loosen up. Align interests for successful ventures. Structure a portfolio that allows a higher degree of risk on individual projects - with the prospect of higher returns. Don't ignore the experience of the private venture capital industry.
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