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Chapter
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1
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Introduction
to Corporate Venturing
How
corporate venturing competes with R&D, M&A and new business
development;business justification - financial rates of return
from corporate venturing: non-financial rewards - keeping
in touch, loosening up the organization style;playing the
percentages - deal flow, outperforming the specialist VCs
and the stock market. |
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2
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What
is Corporate Venturing
Where
the money kicks in - the role of venturing at different stages
of growth;realizing value - tracking stocks, IPOs, trade sales;cultural
differences - Asian franchisers, European buccaneers; the
big choices - DIY, outsource and hybrid corporate venturing.
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3
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Evolution
of Corporate Venturing
Corporate
venturing's landmark deal - AMD's investment in DEC;milestones
- peaks and troughs in a cycle of boom and bust;moving in
the footsteps of the venture capital specialists; new technology's
promise of high returns. |
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4
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E-Dimension:
Corporate Venturing
Llife
after the e-revolution - what the dot. com fallout tells us;
valuing and holding on to entrepreneurial talent; tracking
stocks; bricks and clicks - winners on the Web.
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5
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The
Global Dimension
Think
local, act global - revised;venturing with the clan; think
judo to outwit the competition. |
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6
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The
State of the Art
Aligning
interests and proactive exit planning; venturing in the shadow
of venture capital specialists; outsource to the specialists?
Organizing for successful corporate venturing; deal flow -
the critical factor in managing risk. |
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7
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Corporate
Venturing In Practice
Genesis
of a corporate venturing program - Cambridge Technology Partners
weigh the options for corporate venturing; Spinning out knowledge
- Parc Technologies, an academic institution brings in an
entrepreneur to turn an academic spin-out into a commercial
venture; "Feed me" says the pharma monster - Eisai,
a research-based Japanese pharmaceutical company looks to
share the risk and reward of research into Alzheimer's disease
as part of its bid to go global. |
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8
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Key
Concepts and Thinkers
This
chapter provides a glossary of key concepts and looks at some
of the key thinkers and writers in this developing area of
corporate venturing. |
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9
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Resources
Books
and publications; research reports and academic institutions;venture
capital companies and their associations. |
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10
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Ten
Steps to Making Corporate Venturing Work
Prepare
for the worst! Loosen up. Align interests for successful ventures.
Structure a portfolio that allows a higher degree of risk
on individual projects - with the prospect of higher returns.
Don't ignore the experience of the private venture capital
industry. |