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BOOK TITLE: Entrepreneurial Individual.
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1
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Introduction
to the Entrepreneurial Individual
This material is about the entrepreneurial individual who
may or may not work for an entrepreneurial organization. Entrepreneurship
is concerned with growth. Growth nearly always involves risk.
For every high profile entrepreneur there are many others
working on a smaller scale.
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2
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What
is the Entrepreneurial Individual?
Entrepreneurship is more than just wealth creation; it is
also about forward movement, innovation, and enjoyment. The
motivation for an entrepreneur may well be more concerned
with recognition and achievement. Entrepreneurs need attributes
of vision, commitment, self-belief, discipline, risk-taking,
concern for the customer, and creativity. Entrepreneurial
skills center on analysis, networking, building relationships,
negotiation, selling, and finance. The successful entrepreneur
compensates for any lack of skills by acquiring the services
and commitment of others who possess those skills. Those people
are then valued. The entrepreneur who generates customer demand
and then fails to deliver fully is going to fail. Entrepreneurs
must communicate their vision to all those who work with them.
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3
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The
Evolution of Individual Entrepreneurship
Entrepreneurism has been around since humans began trading
with each other. Each period of history produces new opportunities
for entrepreneurs. The great period of US entrepreneurship
began after the Civil War and is still with us today. Entrepreneurs
are not necessarily the inventors, discoverers, and explorers,
but they serve a vital facilitating role.
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4
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Implications
of the Internet for the Entrepreneurial Individual
The Internet provides opportunities for a number of forms
of entrepreneurship. These include: opportunities for the
entrepreneur to offer Internet-related products; new forms
of advertising, communications, and information; new opportunities
for the sale and delivery of non-Internet related products;
it is not necessary for an entrepreneur to understand the
Internet in detail but they do need the vision and ideas to
see how the Internet can add value to their products and services;
size of organization is irrelevant when considering the implications
of the Internet for the entrepreneurial individual; and the
Internet makes geography and distance much less relevant to
the relationship between the entrepreneur and their customer
base.
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5
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The
Individual Entrepreneur and the Global Dimension
The entrepreneurial individual starting a new venture is likely
to begin in a small local manner. There are global factors
such as exchange rates, etc., that even the most locally-based
entrepreneur cannot ignore. Modern technology means that competition
may come from other parts of the world to affect the most
locally-based entrepreneurial activity. If the entrepreneur
has a tourist-related product or service, simple customer
enhancements can aid competitive advantage. Once an entrepreneur,
always an entrepreneur. Whilst the present may be local, the
dream and the future may be global.
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6
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The
State of the Art of Individual Entrepreneurship
The key skills, attributes, and areas that an entrepreneurial
individual must develop. |
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7
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In
Practice: Entrepreneurial Individual Success Stories
Ken Bogas - Vancouver, Canada; Sir Richard Branson - UK; Kwek
Leng Beng - Singapore.
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8
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Key
Concepts and Thinkers in Individual Entrepreneurship
Glossary; Key thinkers.
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9
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Resources
for the Entrepreneurial Individual
Books; Magazines and journals; Trade and professional journals;
College and university programs; Websites.
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10
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Ten
Steps to Assist the Entrepreneurial Individual
The 10 steps: look for a product, service, idea, etc. that
is different to that being carried out by others; having found
a product, service, idea, etc., take steps to acquire the
resources to implement it; know the external environment;
know yourself and your vision; acquire skills, develop attributes;
consider the risks and don't be afraid of failure; set objectives;
communicate the vision; ensure support; and build up a network
are a starting point for the entrepreneurial individual. There
is also the question of luck. It has been said of people like
Bill Gates of Microsoft or Sir Richard Branson that they are
lucky. Are they, or is it that they have made sure that they
are in the right place at the right time? Much of what some
call luck is actually the result of a careful analysis of
the world and then placing oneself where things are happening.
Even to win a lottery you have to buy a ticket, i.e. you have
to take an action that will put you in contention. Perhaps
luck is winning the lottery when you haven't bought a ticket!
Entrepreneurial individuals do not rely on luck - they make
things happen.
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