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BOOK TITLE: Entrepreneurial Individual.
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Chapter
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1
Introduction to the Entrepreneurial Individual
This material is about the entrepreneurial individual who may or may not work for an entrepreneurial organization. Entrepreneurship is concerned with growth. Growth nearly always involves risk. For every high profile entrepreneur there are many others working on a smaller scale.

2
What is the Entrepreneurial Individual?
Entrepreneurship is more than just wealth creation; it is also about forward movement, innovation, and enjoyment. The motivation for an entrepreneur may well be more concerned with recognition and achievement. Entrepreneurs need attributes of vision, commitment, self-belief, discipline, risk-taking, concern for the customer, and creativity. Entrepreneurial skills center on analysis, networking, building relationships, negotiation, selling, and finance. The successful entrepreneur compensates for any lack of skills by acquiring the services and commitment of others who possess those skills. Those people are then valued. The entrepreneur who generates customer demand and then fails to deliver fully is going to fail. Entrepreneurs must communicate their vision to all those who work with them.

3
The Evolution of Individual Entrepreneurship
Entrepreneurism has been around since humans began trading with each other. Each period of history produces new opportunities for entrepreneurs. The great period of US entrepreneurship began after the Civil War and is still with us today. Entrepreneurs are not necessarily the inventors, discoverers, and explorers, but they serve a vital facilitating role.

4
Implications of the Internet for the Entrepreneurial Individual
The Internet provides opportunities for a number of forms of entrepreneurship. These include: opportunities for the entrepreneur to offer Internet-related products; new forms of advertising, communications, and information; new opportunities for the sale and delivery of non-Internet related products; it is not necessary for an entrepreneur to understand the Internet in detail but they do need the vision and ideas to see how the Internet can add value to their products and services; size of organization is irrelevant when considering the implications of the Internet for the entrepreneurial individual; and the Internet makes geography and distance much less relevant to the relationship between the entrepreneur and their customer base.

5
The Individual Entrepreneur and the Global Dimension
The entrepreneurial individual starting a new venture is likely to begin in a small local manner. There are global factors such as exchange rates, etc., that even the most locally-based entrepreneur cannot ignore. Modern technology means that competition may come from other parts of the world to affect the most locally-based entrepreneurial activity. If the entrepreneur has a tourist-related product or service, simple customer enhancements can aid competitive advantage. Once an entrepreneur, always an entrepreneur. Whilst the present may be local, the dream and the future may be global.

6
The State of the Art of Individual Entrepreneurship
The key skills, attributes, and areas that an entrepreneurial individual must develop.
7
In Practice: Entrepreneurial Individual Success Stories
Ken Bogas - Vancouver, Canada; Sir Richard Branson - UK; Kwek Leng Beng - Singapore.

8
Key Concepts and Thinkers in Individual Entrepreneurship
Glossary; Key thinkers.

9
Resources for the Entrepreneurial Individual
Books; Magazines and journals; Trade and professional journals; College and university programs; Websites.

10
Ten Steps to Assist the Entrepreneurial Individual
The 10 steps: look for a product, service, idea, etc. that is different to that being carried out by others; having found a product, service, idea, etc., take steps to acquire the resources to implement it; know the external environment; know yourself and your vision; acquire skills, develop attributes; consider the risks and don't be afraid of failure; set objectives; communicate the vision; ensure support; and build up a network are a starting point for the entrepreneurial individual. There is also the question of luck. It has been said of people like Bill Gates of Microsoft or Sir Richard Branson that they are lucky. Are they, or is it that they have made sure that they are in the right place at the right time? Much of what some call luck is actually the result of a careful analysis of the world and then placing oneself where things are happening. Even to win a lottery you have to buy a ticket, i.e. you have to take an action that will put you in contention. Perhaps luck is winning the lottery when you haven't bought a ticket! Entrepreneurial individuals do not rely on luck - they make things happen.

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