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Chapter
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1
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Introduction
A dose of reality; The causes of failure.
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2
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What
is Business Planning?
A business plan defined; The dynamic business environment;
What is competition? Limited resources; Driving the business;
Operations must be controlled; Summary.
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3
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The
Evolution of Business Planning
An increasing need; Small business assistance; Towards excellence;
Summary.
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4
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The
E-Dimension
The power of technology; Forecasting; Technical assistance;
Best practice: analyzing customer profitability; Summary.
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5
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The
Global Dimension
Why do business overseas? Overseas is different; Research;
Finding out and making decisions; Planning how to organize
matters; International options; Suitable support; Some invisible
exporting; Key factors necessary to success; Summary.
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6
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The
State of the Art
Mission statements; The core planning principles; Compiling
the business plan; The promotional plan; What do you need
to incorporate into your plan? Marketing plans; An element
of control; Summary.
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7
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In
Practice
What business are we in? An accurate basis for information;
Ensuring the process is creative; The mechanics of brainstorming;
Doing the research; No magic formula; Some approaches to deciding
the promotional budget; Satisfying the bankers; Balancing
the books.
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8
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Key
Concepts and Thinkers
Glossary; The top ten financial terms; The SWOTs concept;
Boston Grid; Ansoff Matrix; GE Matrix; Strategic approaches;
The scope of planning.
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9
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Resources
Business gurus; Marketing audit; Small business agencies;
Banks and accountants; Summary.
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10
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Ten
Steps to Successful Business Planning
Take some time; Formalize the process; Create and maintain
the necessary database; Analyze the information; Discuss the
possibilities; Finalize and agree the plan; Draft the written
plan; Communicate; Implement; Make it a rolling plan.
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