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Chapter
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1
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Introduction
to Creating the Entrepreneurial Organization
Growth in organization terms is the result of the activities
of those termed entrepreneurs; Many of the developments we
take for granted today are the results of ground-breaking
entrepreneurial actions by those who were at the cutting edge
of the business or industry and saw ways to move forward;
Organizational entrepreneurship is a function of the organizational
life cycle, the state of the market, and the personalities
within the organization. |
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2
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What
is the Entrepreneurial Organization?
Organizations are structures devised by humans to fulfill
certain objectives; Entrepreneurism is a proactive, customer-centered,
measured risk-taking method of conducting business; Entrepreneurial
organizations take measured, carefully analyzed, and calculated
risks; The aim of entrepreneurship is growth; Organizations,
like humans (and products/services), undergo a life cycle;
Certain points in the life cycle are more conducive to entrepreneurial
activities than others; Entrepreneurial organizations still
need people in them who are able to carry out the more mundane
routine tasks. |
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3
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The
Evolution of the Entrepreneurial Organization
Entrepreneurism grew as trade became increasingly global;
Single ventures developed into organizations, many of which
were funded by investment in stocks and bonds; Entrepreneurs
are not necessarily creative but they do understand markets
and business; Organizations can change their culture over
time; the tendency is for them to become more bureaucratic
as they grow larger; The individual entrepreneur can be replaced
by an entrepreneurial focus allowing the organization to retain
a spirit of entrepreneurship; The customer‐centered
approach that characterizes the entrepreneurial organization
reflects the "age" that the customer is living in.
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4
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The
E-Dimension
Organizations and e-commerce fall into the following categories:
suppliers of hardware/software/consumables, existing organizations
using the Net as an adjunct to their business, and those founded
to use the Net; Using e-commerce and the Internet increases
the customer base; Markets can undergo segment shift; the
e‐commerce market is no different and now includes
all ages and both business and domestic users; Take-up of
e-commerce has been slower than many of those founding dot
com companies anticipated; Security remains an issue in e-commerce.
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5
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The
Global Dimension of the Entrepreneurial Organization
Entrepreneurism is concerned with growing the organization
in a proactive manner. The Internet has begun to allow globalization
of customers without the need for globalization of facilities,
especially for service suppliers, and this means that more
and more organizations including smaller ones can benefit
from a global marketplace. In order to penetrate global markets
the entrepreneurial organization has to carry out careful
research and analysis of the requirements and culture of those
markets. The SPECTACLES analysis covers the main external
factors that need to be included in the analysis. SPECTACLES
stands for Social, Political, Economic, Cultural, Technological,
Aesthetic, Customer, Legal, Environmental, and Sectoral.
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6
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The
State of the Art of Organizational Entrepreneurship
Three types of organization are always in competition: entrepreneurial
organizations; organizations that were once entrepreneurial
but are now just coasting along; and organizations that are
in decline. An organization matrix (similar to the Boston
Consulting Group matrix) can be developed for organizations
plotting them against market share and market growth.
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7
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The
Entrepreneurial Organization - Success Stories
Microsoft - US and global; easyJet - Europe; Star Cruises
- Asia. |
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8
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Key
Concepts and Thinkers in Organizational Entrepreneurship
Glossary. Key thinkers. |
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9
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Resources
for the Entrepreneurial Organization
Books; Magazines and journals; Websites. |
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10
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Ten
Steps to Making the Entrepreneurial Organization Work
The 10 steps to a successful entrepreneurial organization
are not difficult but they do require faith, vision, discipline,
and a willingness to analyze the environment and take calculated
risks. They are in summary: Belief in the organization; Vision;
Know the customer; Analyze the environment; Understand the
organization; Calculate the risks; Tolerate failure and learn
from it; Value the people and make it fun; Accept routines
and those who carry them out; Know when to hold them, know
when to fold them, know when to walk away, and know when to
run. |
