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Chapter
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1
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Introduction
to Global Strategy
Why
global strategy is important and why it will be even more
important in the global and electronic economy. |
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2
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What
is Global Strategy?
What
is global strategy and how is it different from management,
organizational, market, and public strategies? How do corporate
views on and government attitudes towards sovereign risk and
free trade put a few nation-states on the"hot" countries
list for sales and marketing opportunities? |
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3
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Evolution
of Global Strategy
Traces
the development of global strategy from international trade
and economics to foreign direct investment and international
business. Examines the impact of organization, location, internalization,
national character, and transaction costs on managing foreign
investments under uncertainty. Presents free trade experiences
in the United States and Mexico, Britain and Europe, and Japan.
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4
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E-Dimension:
Global Strategy
Examines
the importance of distinguishing the costs and benefits of
intra-versus inter-firm supplier production networks. Considers
the vital role that keiretsu played in Japan's global strategy
and how lower cost options from mainland China are undercutting
Japan's reliance on government-banking-industry partnerships.
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5
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The
Global Dimension
Global
strategy succeeds when free trade agreements (FTAs) turn nation-states
and prosperous regions into brand names. Examines the skills
used by Mexico in pushing itself ahead of its Latin American
rivals in the quest for market share in the neighboring United
States. Considers the difficulties of creating value-based
strategies within emerging countries that are culturally distant
from developed countries. |
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6
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The
State of the Art
Global
strategy favors geographic nearness over distance between
nation-states. Global strategy prefers cultural similarities
over distance among countries. Global strategy accepts cultural
distance when administrative and economic distance is narrowed
through FTAs. |
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7
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Global
Strategy In Practice
Wide
selection of cases about nation-states and business firms
as strategists from Mexico, the United States, Canada, Europe,
and India. |
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8
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Key
Concepts and Thinkers
Approximately
1,500-word entries on major related concepts and thinkers.
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9
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Resources
Easy
reference to everything covered in the book. Suggestions for
further reading. Useful Websites. |
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10
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Ten
Steps to Making Global Strategy Work
Distilled
wisdom of case studies. Practical advice on how to make global
strategy work, and how to have realistic expectations of what
you can expect from global strategy. |
