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Chapter
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1
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Introduction
to E-Strategy
Why
companies need to use e-strategy as a competitive weapon;
andhow e-strategy has become a metaphor for both success and
failure in many organizations, but how it is needed to ensure
success for almost any operation in the future. |
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2
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What
is E-Strategy?
What
e-strategy is and how to take advantage of it; Gary Hamel
and his view of e-strategy; value networks; Robert S. Kaplan
and David P. Norton; |
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3
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Evolution
of E-Strategy
The
history of a changed world; the infrastructure stage; exploitation
stage; pragmatism. andÓcluetrainÓand other radical strategies.
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4
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E-Dimension:
E-Strategy
Strategy;
the business case; business processes; andtechnology.
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5
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The
Global Dimension
The
fundamentals; determining the business model; product suitability;
pricing and legal factors. |
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6
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The
State of the Art
E-marketing
- what it is and how to use it; best practices; self-service;
B2B; customer and partner support. |
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7
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E-Strategy
In Practice
What
are the secrets of building a successful e-strategy system?
This chapter explains how Federal Express, The Virgin Group,
Cisco Systems, Altra Energy, COVISINT, and eBay have managed
to use some of the most successful e-strategy systems in the
market today. It includes case studies of their systems.
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8
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Key
Concepts and Thinkers
E-strategy
has its own language. Get to grips with the lexicon of e-strategy
through the glossary in this chapter, and with some key concepts
of leading thinkers in the field. |
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9
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Resources
Websites;
portals; books; andjournals and articles. |
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10
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Ten
Steps to Making E-Strategy Work
Building
a successful e-strategy solution requires a plan of action.
This final chapter provides some key insights into creating
and implementing an e-strategy solution in today's business
environment. |
