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Chapter
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1
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Introduction
to the New Corporate Strategy
Some ground rules for how different strategic approaches should
be evaluated. Understanding the different types of strategic
approaches is important. |
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2
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What
is Corporate Strategy?
A presentation of a number of definitions involved in the
field of strategy. Both older systems as well as newer systems
and approaches are discussed. |
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3
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Evolution
of Corporate Strategy
The field of strategy, like other fields, has been impacted
by new thinking from the fields of complexity, chaos, and
evolutionary theory. The development of each of those areas
is discussed in this chapter. |
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4
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The
E-Dimension
Technology and especially the Internet has played a major
role in the acceleration of environmental change. A number
of these developments are discussed in this chapter.
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5
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The
Global Dimension
Over the last 20 years, the competitive environment has been
transformed from a national forum to a global one. One of
the important aspects of that transformation has been the
different approach used by companies from different countries.
This chapter provides an overview of some of those areas.
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6
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The
State of the Art
Many of the approaches in the field of strategy have come
into question over the past few years. This chapter discusses
the relevant changes and discusses a new strategic approach
that is extremely effective for environments of high turbulence.
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7
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New
Corporate Strategy in Practice
A number of real‐life case studies are covered, with
successes and failures of companies from different parts of
the world being discussed. |
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8
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Key
Concepts and Thinkers in Corporate Strategy
A revealing look at the key thinkers and concepts in the field
of strategy. |
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9
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Resources
for the New Corporate Strategy
An overview of the various resources that are available, with
an honest assessment of some of the more current.
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10
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Ten
Steps to Making Corporate Strategy Work
A step-by-step process for developing effective strategy.
This "total system" view of the process can be very helpful
for the corporate strategist. |
