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Chapter
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1
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Introduction
to Operating Globally
What are the key elements that global managers need to consider?
Chapter 1 outlines these issues. ; It includes a list of major
factors that go into managing a global operation; and makes
the distinction between the business side - finances, government
regulations, and import/export compliance - and management
concerns such as culture and communication. |
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2
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Defining
International Trade Elements
Most people know that companies have to meet import/export
rules to operate globally, but they know little about other
management issues. Chapter 2 outlines in more detail all the
key elements that accompany managing a global operation. It
includes: detail on marketing and distributing products; information
on transportation/logistics alliances; and information on
rules, regulations and financial issues. |
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3
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Defining
Management Elements
Seasoned global managers put much emphasis on the need to
focus not solely on rules and regulations, but on human management
concerns. Chapter 3 outlines in more detail a number of management
issues. It includes: information on building global teams
and managing from remote locations; and tips and thoughts
on working in foreign cultures, bridging language gaps, and
ways to keep communication flowing. |
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4
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The
E-Dimension
Technology, particularly electronic commerce, poses new challenges
for global managers. Chapter 4 explores these key issues.
Among them are: technology and import/export compliance; e-logistics
and transport; and wireless communications. |
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5
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State
of the Art: Rules and Regulations
The evolving global economy presents many debates and issues
for global managers to watch and study. Chapter 5 explores
current trends and issues relating to the rules and regulation
side of global management. It includes: the push for global
compliance and risk management; and debate over standards
and testing practices and their role in promoting non-tariff
trade barriers. |
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6
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State
of the Art: Technology Issues
The evolving networked Web world presents its own set of issues
and concerns for global managers to master. Chapter 6 explores
current trends in terms of how technology is affecting global
operations. It includes: what is needed to make Internet/telecommunication
convergence work; and the legal and privacy issues that global
e-commerce presents. |
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7
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In
Practice: Success Stories
What are the secrets of managing a successful global operation?
Chapter 7 explains how Nortel Networks, Terranova Forest Products,
Ampro Electronics, Hawaiian Greenhouse and Nike, Inc. are
successfully navigating global markets. |
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8
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Key
Global Thinkers and Trade Institutions
Global managers will find themselves in contact with a myriad
of government agencies and organizations worldwide. Chapter
8 provides them a sampling of not only agencies they will
most likely encounter, but those that should prove the most
helpful. It includes: a list of key global management associations;
a list of key standards and testing organizations; a glossary
of common global trade terms; and brief notes about four key
thinkers. |
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9
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Resources
and Online Services
There are almost too many resources to choose from that relate
to managing a global operation. Chapter 9 offers a sampling
of some of the best and most informed. It includes: key URLs
and sections of US government Websites that pertain to trade
information and import/export compliance as it relates to
the rest of the world; key books and publications on global
trade topics; and important Websites that offer assistance
to global managers. |
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10
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Ten
Steps to Making a Global Operation Work
Learning about global management issues is one thing; running
a global operation is another. Chapter 10 looks at a number
of the key elements raised throughout this guide and offers
tips and advice on how to apply them in the field. It includes:
Be able to market internationally. Making global distribution
pay off. Forming transportation/logistics alliances. Focus
on international transactions/currencies. Better know import/export
rules. Don't forget standards and testing practices. Technology
is key to success. You must build global teams. Coping with
cultural and language barriers is a necessity. Keep human
communication flowing. |
