|
Chapter
|
Buy
this book for only £6.99 
|
|
1
|
Introduction
to E-Leaders
What is the Internet and how does it fit into the history
of economic development? Why is the Internet important? How
can businesses profit from the Internet? What are the risks
and opportunities inherent in investing in the Internet, including:
what distinguishes a technology leader from its peers; and
what distinguishes the performance of the technology leaders.
|
|
2
|
Definition
of Terms
E-leaders have introduced new management processes, the understanding
of which demands an understanding of new management concepts.
This chapter defines the following elements of the new management
vocabulary, including: the Net Profit Retriever; the Web Business
Pyramid; and the Web Applications Pyramid.
|
|
3
|
Evolution
The Internet began with a US Department of Defense project
to build a computer network that would be able to withstand
a nuclear attack. This chapter traces the Internet's
development, including: an essay on the evolution of the Internet
since the 1960s; and a timeline that traces key events in
the Internet's evolution.
|
|
4
|
The
E-Dimension
Winning companies have found ways to profit from the use of
the Internet in their business. This chapter shows how e-leaders
use e‐commerce to best advantage. It includes: Web
myths and realities; and best practices in the use of the
Internet for business.
|
|
5
|
The
Global Dimension
Globalization and the Internet have evolved together over
the last several years. This chapter highlights this co‐evolution,
providing a roadmap for managers. It includes: an essay on
the emergence of globalization and the Internet; key issues
for management of globalization and technology; and best practices
for harnessing globalization and the Internet to strengthen
a firm's competitive position.
|
|
6
|
The
State of the Art
Although the bubble burst, the Internet continues to evolve,
so what are today's hot issues? This chapter explores the
following topics: six concepts to help managers profit from
the Internet; and three key changes in the competitive and
investment environment likely to shape the future evolution
of the Internet.
|
|
7
|
In
Practice
What does it take to profit from the Internet? This chapter
provides the answer by presenting case studies of e-leaders,
including: US Cavalry, Nokia and NTT DoCoMo.
|
|
8
|
Key
Concepts and Thinkers
There are many thinkers whose concepts form the foundation
of the Internet. The lexicon of E-Leaders covers these
concepts by exploring how their inventors developed them through
their careers.
|
|
9
|
Resources
There are many useful resources on the Internet and business.
This chapter identifies the best books on the topic.
|
|
10
|
Ten
Steps to Making it Work
Putting the management secrets of the e-leaders into practice
is easier said than done. This final chapter helps managers
adapt their organizations to achieve the performance-enhancing
characteristics of technology leaders by covering the following
steps: build Web application team; set objectives; benchmark
peers; work with customers and suppliers; map current processes;
envision new Web application; design new processes and systems;
sell senior management; roll out in phases; and measure, evaluate,
and improve.
|
